Senior PPC Specialist

Job Summary

Managing Google Ads and YouTube campaigns, the full-time Senior PPC Specialist will take ownership of campaign setup, optimization, and performance tracking in a remote environment, focusing on promoting PR distribution services and driving brand awareness.

Key responsibilities

• Oversee the setup, management, and optimization of Google Ads and YouTube campaigns
• Analyze existing account structures to identify opportunities for improvement and scaling
• Collaborate with marketing and data science teams to enhance campaign efficiency and support brand visibility initiatives

Required qualifications

• Proven experience managing Google Ads and YouTube advertising campaigns independently
• Strong understanding of audience targeting, campaign structure, and conversion tracking
• Experience with reporting tools like Tableau or similar
• Confidence in managing significant advertising budgets
• Ability to work independently in a remote setting