Senior PPC Specialist

Job Summary

Result-driven and creative, the full-time Senior PPC Specialist will build, launch, and optimize PPC campaigns while managing budgets and analyzing performance metrics in a remote work environment.

Key responsibilities

• Build, launch, and optimize PPC campaigns across various platforms
• Conduct keyword research and provide recommendations for campaign structuring and targeting
• Track KPIs and generate weekly and monthly reports to evaluate campaign performance

Required qualifications

• Minimum 3 years of experience in PPC advertising for B2C and B2B campaigns
• Experience with popular PPC ad platforms such as Google, Facebook, and Bing
• Proficiency in using analytics tools, including Google Analytics, for website analysis
• Ability to manage moderate to large scale PPC accounts across different business verticals
• Certifications in PPC or digital marketing are a plus