Senior PPC Specialist

Job Summary

To support a growing performance marketing team, the remote Senior PPC Specialist will manage and optimize paid search campaigns, ensuring positive ROI while collaborating with various stakeholders to enhance online presence and conversions.

Key responsibilities:

• Manage multiple paid search accounts, maintaining bidding strategies, budgets, and targeting settings
• Implement creative copy suggestions and provide recommendations for campaign structuring and targeting opportunities
• Utilize data-driven analysis to identify optimization opportunities and collaborate with cross-functional teams to achieve performance goals

Required qualifications:

• Proven 2+ years of experience in performance marketing with a focus on Google and Bing ads
• Proficiency in MS Excel and experience with paid search analysis tools such as SEM Rush and Google Search Console
• Strong analytical skills and a proven ability to achieve targets and improve ROI
• Google/Bing ads certification is a plus
• Experience in using smart bidding strategies like tROAS and tCPA