Senior PR Strategist

Job Summary

A company is looking for a Senior PR Strategist to lead strategic communications and enhance brand visibility.

Key Responsibilities

• Develop and execute PR strategies to drive earned media across consumer and trade outlets
• Coordinate interviews and media preparation for company executives and subject matter experts
• Write press releases and develop narratives to ensure consistent messaging across communications

Required Qualifications

• 2-5 years of experience in PR, preferably in a PR agency or in-house at a CPG brand
• Experience in consumer packaged goods, ideally in beverage or wellness sectors
• Proven track record of securing earned media in trade and Tier 1 outlets
• Strong writing and pitching skills
• BA/BS in PR, Communications, Marketing, Journalism, or related field