Senior Product and Customer Marketing Manager

Job Summary

A company is looking for a Senior Manager of Product and Customer Marketing.

Key Responsibilities:

• Develop comprehensive B2B marketing strategies to optimize customer acquisition, product adoption, engagement, retention, and evangelism
• Align product offerings with the evolving needs of target customers and effectively communicate the value across the customer lifecycle
• Coordinate and execute activities to drive and empower the current go-to-market strategy and influence the company's strategic direction

Required Qualifications:

• Several years of experience managing product and customer marketing programs for high-growth B2B companies
• Skilled in product marketing strategy, competitive intelligence, and content development
• Ability to leverage qualitative and quantitative data to inform marketing strategies and communicate insights to leadership
• Passionate storyteller with the ability to turn industry challenges and technical concepts into compelling content
• Familiarity with business and marketing platforms and ability to quickly understand the technical aspects of the product