Senior Product Manager

Job Summary

Owning the conversion rate optimization (CRO) strategy, the full-time remote Senior Product Manager will manage the experiments roadmap, optimize performance marketing landing pages, and analyze A/B tests to enhance lead conversion from paid traffic.

Key responsibilities

• Maintain and prioritize a rolling backlog of CRO and landing page experiments across various financial product verticals
• Collaborate with cross-functional teams to create and optimize landing pages that improve Quality Score and conversion rates
• Design and analyze A/B tests, defining success metrics and presenting findings with actionable recommendations

Required qualifications

• 5+ years of experience in Product Management with a focus on conversion rate optimization or performance marketing
• Hands-on experience with A/B testing, statistical significance, and experiment analysis
• Strong understanding of paid acquisition mechanics and their impact on conversion rates
• Ability to write clear specifications and collaborate effectively with engineering teams
• Experience with analytics tools such as Google Analytics or Looker