Senior Product Manager, Fan Engagement

Job Summary

Focused on enhancing fan experiences, the full-time Senior Product Manager, Fan Engagement will own the product strategy and roadmap for audience engagement initiatives across a portfolio of sports media properties, working remotely with a collaborative cross-functional team.

Key responsibilities

• Own the product strategy and roadmap for fan engagement experiences, driving audience growth and revenue
• Lead initiatives for fan identity, audience segmentation, and personalization to strengthen direct audience relationships
• Build a culture of experimentation through A/B testing and continuous optimization of fan experiences

Required qualifications

• 5+ years of product management experience in consumer-facing sports products or related fields
• Deep knowledge of US sports and how fans engage with teams and communities
• Experience driving measurable growth in engagement, retention, and audience development
• Hands-on experience with personalization, fan identity, and audience segmentation products
• Strong analytical mindset, leveraging data and insights for product discovery and decision-making