Senior Product Manager, HCP Marketing

Job Summary

A company is looking for a Senior Product Manager, HCP Marketing, ADHD.

Key Responsibilities

• Develop field sales materials and promotional tools to enhance HCP engagement
• Support execution of digital and media campaigns aligned with omnichannel strategies
• Track HCP engagement metrics and optimize marketing tactics based on data insights

Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field; MBA preferred
• 6+ years of pharmaceutical marketing or related experience, focusing on LTC or CNS/geriatric therapeutic areas
• Experience in HCP engagement and institutional sales support within long-term care settings
• Proven ability to develop and execute marketing strategies tailored to long-term care
• Experience managing vendors and agency partners for program execution