Senior Product Manager - SEO

Job Summary

To enhance the digital presence in the beauty industry, the contract Senior Product Manager - SEO will lead the development of innovative SEO, GEO, and App Store Optimization strategies while working remotely and collaborating with cross-functional teams.

Key responsibilities

• Define and maintain an overarching SEO/GEO & ASO product strategy to ensure market leadership
• Collaborate with business and tech stakeholders to balance interests and develop a clear vision
• Monitor and analyze GenAI model performance, iterating strategies to maximize content visibility and brand integrity

Required qualifications

• Bachelor's Degree required
• 8-10 years of product management experience with a focus on launching SEO features for large transactional websites
• Demonstrated experience optimizing content for GenAI engines and conversational AI platforms
• Proficiency in Search Engine Optimization with a proven track record of driving organic traffic
• Experience with agile methodologies and tools like JIRA