Senior Product Marketing Director

Job Summary

A company is looking for a Senior Product Marketing Director responsible for defining and executing global marketing strategies for product solutions.

Key Responsibilities

• Lead a team focused on demand generation, product marketing, and sales enablement to drive pipeline growth and revenue generation
• Collaborate with cross-functional leaders to ensure marketing initiatives align with overall business objectives
• Oversee the execution of marketing programs, product launches, and strategic campaigns

Required Qualifications

• Minimum 10+ years of experience in B2B marketing with a proven track record in global marketing strategies
• Extensive experience in multi-channel demand generation, including digital and social marketing tactics
• In-depth experience in FinTech product marketing, particularly in the buy-side Investment Management industry
• Demonstrated success in planning and executing Account-Based Marketing (ABM) strategies
• Strong data-driven analytics capabilities to analyze marketing performance and optimize campaigns