Senior Product Marketing Lead

Job Summary

Senior Product Marketing Lead, an experienced professional responsible for developing and executing content marketing strategies in a full-time role, focusing on creating compelling narratives that bridge the gap between crypto-native audiences and traditional financial institutions.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy targeting both crypto-native organizations and institutional financial services
• Create thought leadership content and manage the content calendar across multiple formats
• Lead rapid-response content creation around security incidents and develop case studies showcasing the platform's value

Required Qualifications

• 7+ years of content marketing experience, including 2 years in a leadership role, preferably in B2B SaaS, cybersecurity, fintech, or Web3
• Exceptional writing and storytelling skills with a portfolio demonstrating the ability to simplify complex technical concepts
• Experience in building scalable content operations using AI and automating workflows
• Strong understanding of content distribution channels and audience engagement
• Familiarity with Web3, blockchain technology, or cybersecurity is preferred