Senior Product Marketing Manager

Job Summary

Senior Product Marketing Manager, a fully remote position in Canada, is responsible for market positioning, competitive intelligence, and sales enablement for environmental monitoring products, requiring a strategic approach to messaging and deliverables.

Key Responsibilities

• Develop and maintain positioning and messaging frameworks for product portfolios
• Own competitive intelligence and synthesize findings to enable sales teams
• Plan and execute product launches while providing marketing support across various channels

Required Qualifications

• Bachelor's degree required; MBA or equivalent experience preferred
• 8+ years of experience, with at least 4 years in B2B product marketing
• Experience in the environmental monitoring or technology sector is strongly preferred
• Demonstrated ability to create effective positioning frameworks and sales enablement materials
• Practical fluency with AI tools for research and content development