Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager for a remote position in the United States.

Key Responsibilities:

• Perform market analysis and segmentation to identify strategic customer segments and messaging opportunities
• Develop customer insights engine and competitive landscape research to inform marketing strategies and resources
• Create customer personas, case studies, and training materials to support marketing, revenue, and customer success teams

Required Qualifications:

• 10+ years of marketing experience with at least 5 years in product marketing or product management
• Experience growing strategic B2B market segments and implementing best practices
• Strong customer focus and ability to deliver value through effective communication and messaging
• Experience managing campaigns using Salesforce and Marketo
• Ability to work collaboratively with cross-functional teams and adapt to a fast-paced, high-growth environment