Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to drive the go-to-market strategy for public health and Medicaid solutions.

Key Responsibilities

• Develop and execute go-to-market strategies with clear messaging for target audiences
• Create and manage marketing content to support product-level and account-based marketing efforts
• Conduct market research to inform product strategy and marketing messaging

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 7+ years of experience in product marketing, preferably in healthcare or public sector
• Proven track record in developing successful go-to-market strategies
• Strong experience in crafting product positioning and messaging for government agencies
• Experience with marketing automation and CRM tools is a plus