Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager.

Key Responsibilities

• Develop segment-specific value propositions and refine Ideal Customer Profiles
• Lead product/service launch planning and execution with cross-functional teams
• Guide the creation of thought leadership content and manage agency relationships

Required Qualifications

• 5 - 7+ years of B2B product marketing experience, preferably in tech-enabled services
• Experience leading teams or driving cross-functional go-to-market initiatives
• Proven ability to develop positioning and messaging frameworks based on customer insights
• Strong research capabilities, including qualitative and quantitative methods
• Familiarity with tools like SEMRush, Qualtrics, and CRM platforms