Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to shape product narratives and drive customer adoption.

Key Responsibilities

• Own the go-to-market strategy for new product launches, feature releases, and vertical expansions
• Craft compelling product messaging and positioning based on market insights, customer feedback, and competitive analysis
• Drive cross-functional alignment across product, sales, client services, and marketing to ensure consistent messaging and positioning

Required Qualifications

• At least 3 years of product marketing experience in a B2B SaaS or fintech environment
• Strong technical expertise with REST APIs and database querying
• Understanding of financial services and banking nuances
• Experience with developing enablement materials and content creation
• Metrics-driven with the ability to use data to inform decisions and measure success