Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager - Commercial.

Key Responsibilities

• Own the marketing funnel from product marketing to customer engagement for the Commercial business
• Create audience-specific value propositions and messaging to drive new logo acquisition and end-user expansion
• Design and implement multi-channel B2C marketing campaigns to drive user acquisition and activation

Required Qualifications

• 8+ years in B2B or B2B2C product marketing or customer marketing
• Experience in small companies selling to large enterprise accounts (10,000+ lives)
• Proven success in supporting field teams and developing marketing campaigns
• Demonstrated ability to grow B2B customer contracts and activate B2C users
• Analytical mindset with a focus on optimizing marketing results