Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager, Service Collection.

Key Responsibilities

• Implement marketing programs to drive awareness, acquisition, adoption, and expansion of Service Collection
• Develop and execute go-to-market strategies for ITOM capabilities, creating high-impact content for technical audiences
• Collaborate with Demand Generation and Performance Marketing to design and execute campaigns that generate new sign-ups and qualified leads

Required Qualifications

• 5-8+ years of B2B product marketing experience
• Understanding of PLG and sales-led go-to-market tactics
• Experience in writing compelling content for diverse decision-maker personas
• Ability to make data-informed decisions and track campaign performance
• Proven ability to build relationships across marketing, product, and sales teams