Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager, B2C.

Key Responsibilities

• Own MyGreenhouse's upstream learning agenda to validate candidate and employer-side value
• Partner with Product to identify pain points and influence the roadmap
• Define ICPs and segmentation; craft testable positioning and messaging

Required Qualifications

• 5+ years of consumer marketing or product marketing experience, ideally with B2C experience
• Experience in early-stage or new bets work, converting insights into positioning and GTM tests
• Strong storytelling and positioning skills with a bias for creating testable messages
• Analytical mindset, comfortable defining and interpreting activation/retention metrics
• B2B2C or HR Tech background preferred, with familiarity in employer-side recruiting workflows