Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager, B2C.

Key Responsibilities

• Own MyGreenhouse's upstream learning agenda to validate candidate and employer-side value
• Partner with Product to identify pain points and influence the roadmap for market features
• Define ICPs and segmentation, crafting testable positioning and messaging for candidates and employers

Required Qualifications

• 5+ years of experience in consumer marketing, product marketing, or product/growth strategy
• Demonstrated impact in early-stage or new initiatives, converting insights into positioning and GTM tests
• Experience partnering closely with Product on discovery and driving adoption and retention
• B2B2C or HR Tech background preferred, with familiarity in employer-side recruiting workflows
• Experience in building or marketing technologies that leverage AI is a plus