Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead messaging and go-to-market strategy for crypto products.

Key Responsibilities

• Define positioning and value propositions for crypto products
• Translate technical product capabilities into customer-centric messaging
• Own go-to-market strategy for product launches and feature releases

Required Qualifications

• 6+ years in product marketing; 3+ years in crypto/blockchain or fintech
• Experience launching complex technical products in fast-paced environments
• Strong understanding of DeFi, stablecoins, and blockchain ecosystems
• Ability to craft compelling narratives for various audience segments
• Strong analytical skills and data-driven decision-making