Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead the go-to-market strategy for healthcare technology products.

Key Responsibilities

• Lead strategic launch and lifecycle marketing for assigned products, managing cross-functional roadmaps
• Establish operational connectivity between departments to ensure alignment of product roadmaps and marketing milestones
• Develop differentiated messaging and execute full-funnel campaigns to drive lead generation and sales

Required Qualifications

• 5-8+ years in B2B Product Marketing, with at least 2 years in Healthcare Technology
• Strong understanding of value-based care, Medicare/Medicaid reimbursement models, and geriatric care
• Exceptional organizational and project management skills for managing complex launch timelines
• Proven track record in managing product launches and achieving pipeline or revenue-based KPIs
• Ability to translate technical features into business-oriented benefits