Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead segment strategy and go-to-market readiness for mid-market audiences and portfolio products.

Key Responsibilities

• Develop and maintain messaging matrices and persona frameworks based on market insights
• Manage cross-functional alignment for go-to-market initiatives and provide training for sales teams
• Analyze trends and publish reports on the impact of product marketing on revenue outcomes

Required Qualifications

• 5+ years in Product Marketing, Sales Enablement, or Segment Strategy in a SaaS environment
• Proven experience in building persona-based messaging and sales enablement content
• Strong collaboration skills with various teams including Sales and Product
• Analytical thinker proficient with Salesforce, Gong, and AI testing tools
• Bachelor's degree in Marketing, Business, Communications, or a related field