Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to own their go-to-market strategy end-to-end.

Key Responsibilities

• Own GTM strategy for product launches, feature rollouts, and category expansions
• Define value propositions, positioning, and messaging for various collector verticals
• Lead cross-functional launch planning and monitor performance post-launch

Required Qualifications

• 8+ years of experience in Product Marketing, preferably in consumer apps or marketplaces
• Proven track record of launching products that drive business outcomes
• Strong strategic thinking and operational excellence
• Data-driven mindset with the ability to use metrics for decision-making
• Knowledge of TCG, Sport, or Popular Culture is a plus