Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead product positioning and go-to-market initiatives.

Key Responsibilities

• Develop and maintain product positioning and messaging for ICHRA and Marketplace tailored to various stakeholders
• Conduct competitive analysis and market research to monitor industry trends and regulatory changes
• Lead go-to-market planning and execution for new product launches and marketing campaigns

Required Qualifications

• Bachelor's Degree in Marketing, Business, or related field; Master's Degree (MBA) preferred
• 5+ years of product marketing experience, particularly in Business to Business and Business to Business to Consumer marketing
• 2+ years of product marketing experience in group health insurance or related benefits industry
• Familiarity with health insurance regulations and compliance requirements preferred
• Excellent storytelling skills with the ability to simplify complex insurance concepts