Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to join their marketing team.

Key Responsibilities:

• Develop expertise in buying committee dynamics and conduct market research to track competitive positioning
• Articulate product positioning and messaging tailored to stakeholder audiences and collaborate with product management
• Design and execute go-to-market plans for product launches and develop sales enablement tools

Required Qualifications:

• 5-8 years of product marketing experience in B2B and B2B2C models, preferably in healthcare or employee benefits
• Experience marketing to HR and benefits leadership with understanding of their decision-making context
• Familiarity with mental health benefits or workforce wellbeing landscape preferred
• Proven track record in market research and go-to-market strategy execution
• Experience supporting complex enterprise sales cycles and navigating multi-stakeholder deal strategies