Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to support the go-to-market strategy and execution for new products in the Life Sciences and Employer verticals.

Key Responsibilities

• Lead the development and execution of go-to-market strategies for product launches and updates
• Strategically create product messaging and positioning through research and collaboration
• Track performance of marketing initiatives and report key learnings to relevant teams

Required Qualifications

• 5+ years of experience in product marketing, preferably in a B2B or life sciences consulting environment
• 2+ years of experience leading product marketing for an entire vertical
• Experience marketing to stakeholders across the healthcare industry
• Strong understanding of go-to-market strategy and product positioning
• Experience developing training and enablement programs for sales teams