Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead the Product Marketing Team in developing strategies and programs for product positioning and demand generation.

Key Responsibilities

• Develop product positioning and messaging to differentiate products in the market
• Plan and manage the launch of new products and cross-functional implementation
• Lead market and competitive intelligence efforts, defining buyer personas and journeys

Required Qualifications

• 8+ years of Marketing or Product Marketing experience
• Experience in building and managing product marketing teams
• Passion or experience in working with public sector entities
• Experience in market analysis and competitive intelligence
• Project management skills in a complex environment