Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Manager, Product Marketing, Enterprise.

Key Responsibilities

• Develop and lead a holistic product marketing strategy for Enterprise, focusing on acquisition, activation, adoption, retention, and expansion
• Drive product launches and commercialization efforts, collaborating with cross-functional teams to set KPIs and achieve business outcomes
• Own the development of enterprise sales and marketing collateral, ensuring consistent messaging across all materials

Required Qualifications

• BA/BS required; MBA preferred
• 6-10 years of B2B enterprise product marketing or go-to-market experience, specifically with payer organizations or health plans
• Self-starter with a problem-solving mindset and the ability to navigate ambiguity
• Proven ability to develop compelling value propositions and messaging strategies
• Experience leading cross-functional teams and managing multiple projects simultaneously