Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager (Market Intelligence) to lead market intelligence efforts and drive product marketing strategies.

Key Responsibilities

• Design and implement a structured Voice of the Customer research program across various healthcare segments
• Create and maintain market intelligence assets, including user personas and competitive landscape documents
• Leverage AI tools to enhance the synthesis and distribution of market insights for marketing purposes

Required Qualifications

• 8+ years of experience in Product Marketing, Market Intelligence, or a related field
• Post-secondary education in Marketing, Business, or a related field, or equivalent work experience
• Proven experience in designing and formalizing a Voice of the Customer or market research program
• Familiarity with the health data and interoperability landscape, including various healthcare segments
• Working knowledge of health data standards (HL7 FHIR) is advantageous