Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager.

Key Responsibilities

• Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions
• Serve as the expert on higher education buyers and stakeholders, leveraging insights to influence the product roadmap and institutional adoption strategy
• Spearhead the go-to-market execution and launch of new platform capabilities and academic solutions designed for universities and degree programs

Required Qualifications

• 10+ years of professional experience, including 8+ years in B2B product marketing or a related role
• Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions
• Experience creating messaging frameworks, positioning strategies, and pricing/packaging models for multi-stakeholder buyers
• Experience enabling enterprise sales teams through sales playbooks and strategic enablement initiatives
• Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions