Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager.

Key Responsibilities

• Surface consumer, market, and business insights to identify unmet needs and influence product prioritization
• Define product positioning and messaging, creating a messaging framework and content library
• Drive feature adoption and membership growth through tracking user engagement and executing go-to-market strategies

Required Qualifications

• 5+ years of experience in consumer product marketing, preferably with a direct-to-consumer app-based product
• Proven track record of managing full-cycle feature go-to-market launches
• Strong ability to create positioning frameworks and translate complex product value into consumer-friendly language
• Self-directed and adaptive, with a strong ability to navigate ambiguity and take initiative
• Passion for the outdoors and alignment with the company's mission