Senior Product Marketing Manager

Job Summary

Driving adoption and revenue growth for the Reusable Identity product family, the full-time Senior Product Marketing Manager will define strategic positioning, lead go-to-market initiatives, and leverage customer insights to enhance product performance in a fully remote environment.

Key responsibilities

• Own positioning, messaging, and narrative for Reusable Identity solutions, ensuring consistent communication across all customer touchpoints
• Lead go-to-market strategy and execution for both B2B and B2C audiences, including new product launches and scalable launch processes
• Conduct continuous market and customer research to inform strategy, identify opportunities, and strengthen competitive positioning

Required qualifications

• 5+ years of hands-on marketing or Product Marketing experience in SaaS, with direct experience on B2C or B2B-style products
• Proven experience partnering closely with Product Managers on roadmap priorities and go-to-market execution
• Experience defining and launching products, including positioning, messaging, and promotion strategies
• Solid experience in market research and translating insights into actionable marketing decisions
• Strong analytical mindset, with the ability to use data and experimentation to drive decisions