Senior Product Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Product Marketing Manager, responsible for developing audience-specific messaging frameworks, collaborating on go-to-market strategies, and analyzing campaign performance to enhance product positioning in the education sector.

Key Responsibilities

• Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM's offerings
• Collaborate with Product and Partnerships teams to execute scalable go-to-market strategies and launch plans
• Analyze campaign performance and market feedback to refine messaging and inform future marketing strategies

Required Qualifications

• Minimum of 7 years of experience in product marketing, go-to-market strategy, or related fields
• Proven success in building and executing GTM strategies for complex partner ecosystems
• Strong cross-functional collaboration skills with the ability to influence stakeholders
• Experience using data and insights to refine marketing strategies
• Must reside in and be legally authorized to work in the USA