Senior Product Marketing Manager

Job Summary

Seeking a strategic and outcome-driven Senior Product Marketing Manager for a full-time remote position, responsible for owning the go-to-market strategy for Yelp Host, conducting market research, and developing sales enablement tools to drive product success in the restaurant sector and beyond.

Key responsibilities

• Lead qualitative and quantitative research programs to understand customer needs and inform product roadmap
• Define and execute the go-to-market strategy for Yelp Host, including pricing, messaging, and launch planning
• Develop audience-specific positioning and sales enablement materials to support sales teams and enhance product credibility

Required qualifications

• 5+ years of experience in product marketing or a related field within a B2B SaaS or technology environment
• Proven track record of conducting customer research and translating findings into actionable go-to-market strategies
• Experience developing go-to-market strategies for new products or segments in a B2B SaaS context
• Strong analytical mindset with the ability to evaluate performance and make data-driven recommendations
• Familiarity with AI tools and an AI-first working style to enhance productivity and output quality