Senior Product Marketing Manager

Job Summary

Driving product positioning and go-to-market strategies, the full-time remote Senior Product Marketing Manager will lead the development of messaging and execution for financial products, collaborating with cross-functional teams to enhance market awareness and adoption.

Key responsibilities

• Develop clear and differentiated messaging for Figure's product portfolio, including HELOC and mortgage solutions
• Define and execute comprehensive go-to-market plans for new product launches and feature releases
• Conduct ongoing market and competitive analysis to inform product positioning and marketing strategies

Required qualifications

• 6+ years of product marketing experience in B2B and direct-to-consumer environments
• Experience in fintech or financial services, with collaboration alongside Legal and Compliance teams
• Demonstrated ability to build and scale a product marketing function in a high-growth company
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Exceptional storytelling skills, capable of translating complex features into compelling narratives