Senior Product Marketing Manager

Job Summary

Leading the go-to-market strategy for product-led, sales-led, and partner-led growth initiatives, the full-time Senior Product Marketing Manager will develop messaging, drive revenue contributions, and collaborate closely with cross-functional teams, with the flexibility to work remotely from anywhere in the United States or Canada.

Key responsibilities

• Own end-to-end GTM strategy, including segmentation, messaging, and channel planning across all growth motions
• Build and maintain a cohesive customer journey and messaging infrastructure that aligns with self-serve, sales, and partner initiatives
• Lead customer and market research to identify growth opportunities and inform product and pricing strategies

Required qualifications

• 10+ years of B2B product marketing experience with full ownership of GTM strategy
• Demonstrated experience driving growth across product-led, sales-led, and partner-led programs
• Strong messaging and positioning skills, with the ability to develop and test compelling narratives
• Revenue-focused mindset with experience in sales enablement and tracking pipeline contribution
• Ability to lead cross-functional initiatives and align teams around a shared GTM plan