Senior Product Marketing Manager

Job Summary

Driving the success of literacy solutions, the full-time Senior Product Marketing Manager will manage product positioning, go-to-market planning, and sales enablement in a remote capacity, collaborating closely with cross-functional teams to ensure effective product launches and customer engagement.

Key responsibilities

• Own product positioning, messaging, and differentiation across assigned products
• Lead go-to-market planning and execution for new products and strategic initiatives
• Develop sales enablement resources and facilitate communication planning for major business initiatives

Required qualifications

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field; MBA preferred
• 8-10 years of experience in product marketing or marketing strategy
• Proven experience leading cross-functional initiatives and bringing products to market
• Strong analytical skills with the ability to leverage data for decision-making
• Experience in K-12 education or educational publishing is a plus