Senior Product Marketing Manager

Job Summary

Owning the go-to-market strategy for Life360's advertising products and solutions, the full-time Senior Product Marketing Manager will develop positioning and messaging, partner with product management for launch readiness, and create sales enablement materials in a remote work environment.

Key responsibilities

• Own the go-to-market strategy for advertising products, including positioning, packaging, and commercialization
• Partner with Product Management to influence the product roadmap and coordinate launch plans across various teams
• Create sales collateral and equip sales teams with market insights and competitive intelligence

Required qualifications

• 8+ years of experience in B2B product marketing, particularly in AdTech or MarTech
• Deep familiarity with DSPs, SSPs, and the programmatic advertising ecosystem
• Proven track record of successfully bringing technical advertising products to market
• Experience with programmatic advertising, Connected TV, and online video
• Exceptional storytelling and communication skills for simplifying complex concepts