Senior Product Marketing Manager

Job Summary

Owning product marketing for Prove's Welcome solutions portfolio, the full-time Senior Product Marketing Manager will define positioning and messaging, lead go-to-market execution, and collaborate across teams to drive market adoption and revenue impact in a remote setting.

Key Responsibilities

• Manage end-to-end product marketing for Welcome solutions, including defining positioning, messaging frameworks, and value propositions
• Collaborate with Product, Engineering, and Sales to create effective go-to-market plans and customer-facing assets
• Develop vertical-specific messaging and enablement materials to support demand generation and field marketing campaigns

Required Qualifications

• 5+ years of product marketing experience in B2B technology, preferably in fintech or identity sectors
• Proven track record of managing product marketing for a solution portfolio or multiple related products
• Strong skills in go-to-market execution, including launches and sales enablement material development
• Experience creating verticalized messaging or industry-specific go-to-market strategies is a plus
• Bachelor's degree required; MBA or equivalent experience preferred