Senior Product Marketing Manager

Job Summary

Strategically driving product marketing initiatives, the full-time Senior Product Marketing Manager will develop value-based messaging, execute go-to-market strategies, and manage sales enablement for engineering solutions, all while working remotely.

Key responsibilities

• Delivering compelling messaging for Ansys Structures products to customers and partners in collaboration with cross-functional teams
• Participating in go-to-market planning, including market sizing and customer segmentation to support global campaigns
• Creating and executing comprehensive marketing plans and lead generation campaigns aligned with business growth objectives

Required qualifications

• Bachelor's degree in marketing, Engineering, Computer Science, or a related field; advanced degrees or Product Marketing Alliance Certification are a plus
• Proven experience in product marketing for engineering or software products, ideally within CAE or CAD domains
• Demonstrated ability to translate technical product functionality into clear, customer-centric messaging
• Expertise in market research, competitive analysis, and go-to-market strategy development
• Strong organizational, leadership, and project management skills with a track record of executing complex, global campaigns