Senior Product Marketing Manager

Job Summary

Leading the go-to-market strategy for new products, the full-time contract Senior Product Marketing Manager will maximize buyer lifetime value and collaborate cross-functionally with various teams to enhance the marketplace experience.

Key responsibilities

• Develop and execute product activation and go-to-market strategies for new features
• Partner with product teams to articulate customer value and ensure alignment with marketing strategies
• Utilize quantitative and qualitative research to inform marketing decisions and drive engagement

Required qualifications

• 4+ years of experience in consumer product marketing and/or consulting
• Strong command of quantitative and qualitative user research methods
• Experience with growth marketing tactics and B2C consumer product teams
• Proven track record of driving growth through product marketing strategies
• Experience with ecommerce sales or seasonal promotions is a plus