Senior Product Marketing Manager

Job Summary

Driving product narratives for telecommunications, the full-time Senior Product Marketing Manager will manage the messaging and positioning of ServiceNow's telecom portfolio, ensuring alignment with market needs and supporting sales cycles through expert positioning, all while leveraging AI tools in a flexible or remote work environment.

Key responsibilities

• Own and develop compelling messaging for the telecommunications product portfolio, connecting capabilities to buyer outcomes
• Drive release cycles by collaborating with product management to translate new capabilities into market-ready messaging and orchestrate impactful launches
• Create sales enablement materials that provide clear positioning, competitive differentiators, and narrative frameworks for field teams

Required qualifications

• 7+ years of experience in B2B product marketing or industry marketing, specifically within the telecommunications sector
• Proven expertise in product marketing fundamentals, including positioning frameworks and sales enablement
• Deep familiarity with the telecommunications industry, including knowledge of BSS/OSS modernization and network operations
• Demonstrated ability to partner with product and sales teams to drive pipeline and influence deals
• Experience integrating AI tools into workflows for research, content creation, and competitive analysis