Senior Product Marketing Manager

Job Summary

Driving product-led growth strategies, the full-time remote Senior Product Marketing Manager will craft compelling messaging, lead product launches, and design marketing initiatives to enhance feature adoption and engagement for a global employment platform.

Key responsibilities

• Develop customer-centric messaging and value propositions based on deep understanding of customer needs and competitive landscape
• Plan and execute effective product launches, ensuring alignment across cross-functional teams to drive awareness and adoption
• Design and refine marketing strategies and campaigns to promote feature usage, including cross-sell and upsell initiatives

Required qualifications

• Bachelor's Degree or equivalent experience
• 7+ years of experience in B2B SaaS Product Marketing with a proven track record in product launches and messaging
• Ability to translate market and customer data into actionable go-to-market strategies
• Experience in planning product campaigns that drive measurable product usage
• Proficiency in using analytics to measure campaign success and optimize strategies