Senior Product Marketing Manager

Job Summary

Driving the go-to-market strategy for public health, Medicaid, and Pharmacy solutions, the full-time Senior Product Marketing Manager will develop positioning and messaging while creating marketing content to engage state agencies and public sector decision-makers in a remote work environment.

Key responsibilities

• Develop and execute go-to-market strategies for healthcare solutions, ensuring consistent messaging for target audiences
• Create and manage marketing content, including solution briefs and case studies, that highlights product value
• Equip sales teams with tools and training to effectively communicate the value of solutions and conduct market research to inform strategies

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in product marketing within the healthcare industry, particularly in Medicaid and pharmacy benefit management
• Proven track record of successful go-to-market strategies for complex healthcare solutions
• Strong experience in crafting product positioning and messaging for state and government agencies
• Experience with marketing automation and CRM tools is a plus