Senior Product Marketing Manager

Job Summary

Driving strategic go-to-market initiatives, the full-time Senior Product Marketing Manager will focus on expanding account penetration, cross-selling, and upselling in a remote environment while collaborating with cross-functional teams to influence long-term growth strategies.

Key responsibilities:

• Promoting go-to-market strategies for expansion, cross-sell, upsell, and competitive displacement
• Leading TAM and segmentation analysis to identify opportunities and shape targeting strategies
• Building sales enablement assets and tracking KPIs to measure impact on bookings and account expansion

Required qualifications:

• Bachelor's degree in marketing, communications, business, or related field; advanced degree preferred
• 7-10 years of product marketing or go-to-market experience, preferably in K12 edtech
• Proven success in driving expansion and competitive displacement strategies
• Exceptional understanding of TAM analysis and market penetration strategies
• Experience collaborating with Sales and Customer Success on joint growth initiatives