Senior Product Marketing Manager

Job Summary

To build and own the product marketing function, the full-time Senior Product Marketing Manager will define ideal customer profiles, lead go-to-market strategies for new product launches, and drive sales enablement while collaborating with cross-functional teams in a hybrid work environment.

Key responsibilities

• Define and manage customer segmentation, positioning, and messaging across business and consumer segments
• Lead go-to-market strategy for product launches, coordinating efforts across various teams from planning to post-launch analysis
• Develop sales enablement materials, including playbooks and competitive insights, to support sales and partnerships teams

Required qualifications

• 5+ years of marketing experience, with 2-3 years in product marketing, preferably in fintech or B2B SaaS
• Experience marketing to business audiences with an understanding of B2B buying processes
• Proven track record of leading cross-functional go-to-market launches
• Strong analytical skills with the ability to leverage data for decision-making
• Excellent writing and communication skills for diverse audiences