Senior Product Marketing Manager

Job Summary

Owning the mid-market and enterprise go-to-market strategy, the full-time Senior Product Marketing Manager will manage product launches, drive competitive campaigns, and shape customer retention efforts while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Lead the end-to-end launch process for high-priority products, ensuring timely and effective messaging and asset creation
• Develop competitive strategies and enablement content to accelerate sales and improve customer retention
• Act as the voice of the mid-market and enterprise customer, influencing product positioning and sales strategies

Required qualifications

• 4-7 years of product marketing experience in B2B SaaS, with a proven track record of managing product launches and go-to-market strategies
• Experience with mid-market and enterprise sales motions, understanding complex buyer dynamics
• Proficiency in using AI tools for content creation and marketing enablement
• Strong product instincts with the ability to translate technical capabilities into buyer value
• Ability to work core Eastern Time (ET) business hours to facilitate collaboration with global teams