Senior Product Marketing Manager

Job Summary

Driving product marketing strategy and execution, the full-time Senior Product Marketing Manager will lead go-to-market initiatives, develop compelling product messaging, and empower sales teams to effectively communicate value while working remotely from any location.

Key responsibilities

• Define and execute cross-functional go-to-market strategies, ensuring effective product launches and measurable growth
• Develop and refine product positioning and messaging that aligns with market needs and informs sales strategies
• Create high-impact sales enablement tools and training to enhance sales team effectiveness and productivity

Required qualifications

• 7+ years of experience in product marketing for B2B sectors, particularly in healthcare or regulated industries
• Strong storytelling and content creation skills, with a focus on value-based narratives
• Data-driven mindset with experience using metrics to assess go-to-market effectiveness
• Proven ability to influence product strategy and collaborate with cross-functional teams
• Experience building or enhancing product marketing programs in a small or scaling organization