Senior Product Marketing Manager

Job Summary

Seeking a strategic and hands-on Senior Product Marketing Manager, this full-time remote position will manage Apptega's messaging, positioning, and demand generation efforts, focusing on creating compelling narratives and driving market engagement in the cybersecurity and GRC sectors.

Key responsibilities

• Own messaging, positioning, and value propositions across products and segments while translating product capabilities into compelling stories
• Lead content strategy and execution across various formats, ensuring consistent storytelling and incorporating customer insights
• Develop sales and partner enablement materials while collaborating with internal teams to align marketing efforts with business goals

Required qualifications

• Strong background in product marketing, preferably in cybersecurity, SaaS, or GRC
• Experience in content strategy and creation, with familiarity in demand generation and agency collaboration
• Knowledge of the cybersecurity and GRC market, including buyer journeys and indirect selling models
• Exceptional storytelling and communication skills across various formats
• Highly organized with the ability to manage multiple workstreams and operate independently in a fast-paced environment